This is a broad Strategic and Practical Marketing programme that will include PR, Communications, Digital Marketing, Social Media and SEO as well as other marketing insights that will help your business grow.
The modules can be competed in 2-hour time blocks. There are 12 modules of which some are double modules one week apart giving participants time to test and implement what has been learnt.
12 periods of 2 hours giving 24 hours of expert tutoring and coaching / mentoring as each session will be engaging and specific to the people in the room. Up to four streams of this programme are suggested so the participants are from similar industries – Products, Services, Retail or F&B.
Each module will have a short assignment to ensure the learning are being proactively applied into the business over the duration of the programme. On successful completion of the programme, each participant will receive a Certificate of Achievement signed by both ISME and TrainedIn. Reading material and reference sites will be provided to participants before each module so they can prepare and get the most out of the class.
Marketing Action Plan
Digital Marketing Plan
Communication Plan
PR Plan
Social Media Schedule
10th March and 24th March 2022 • 10:00AM – 1:00PM
1st April 2022 • 10:00AM – 12:00PM
7th April and 27th April 2022 • 10:00AM – 12:00PM
5th May and 12th May 2022 • 10:00AM – 12:00PM
19th May and 26th May 2022 • 10:00AM – 12:00PM
2nd June and 9th June 2022 • 10:00AM – 12:00PM
16th June 2022 • 10:00AM – 12:00PM
What is Search Engine Optimisation?
How SEO impacts the Online Customer Journey
SEO Tools
Keyword Analysis
Digital Copywriting
Measuring Performance
Determining KPIs
Interpreting the code on your website
Search Engine Optimisation Tools
How to audit your website.
Implement SEO practices.
Backlink strategy
Pay Per Click Adverts alongside SEO
Social Media alongside SEO
E: contact@trainedin.global | W: www.trainedin.global
Dublin: +353 1 253 0715 | London: +44 203 026 0052 | Belfast: +44 289 142 2079
Office 5 | Unit 1 | Block K | Grant’s Road | Greengoue Business Park | Rathcoole | Co Dublin | D24 YP95