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Advanced Diploma in Digital Marketing

Price: €850

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If  you have been working in a marketing role for some time, the CIM offer varying levels of professional marketing qualifications to become a successful and well-rounded marketer, confident in your ability to contribute to marketing campaigns and deliver real results for your organisation.   The Advanced Diploma in Digital Marketing incorporates the Level 4 Certificate in Professional Digital Marketing from CIM. Qualifications from CIM are world renowned. They are an Ofqual regulated provider and their qualifications are also accredited by the European Marketing Confederation.   The Level 4 Certificate in Professional Digital Marketing (equivalent to Level 6 QQI in Ireland) builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your current or next marketing function.

Course Content

The Advanced Diploma in Digital Marketing includes all the benefits of the standard diploma, the masterclasses and the Pitch Club, and incorporates the Level 4 Certificate in Professional Digital Marketing (see content below) from CIM. You must successfully complete the relevant assessments to be awarded the CIM certificate. For those of you who want the opportunity to gain the CIM qualification and learn from industry experts.

70+ hours of learning

Delivered online, learn anytime

Tutor support for CIM assessment

Certificate in Advanced Digital Marketing from Learning Force

CIM Module 1 – Applied Marketing

Unit 1 - The Marketing Concept

Section 1: Contribution of Marketing to the Organisation
Section 2: Customer Behaviour

Unit 2 - Analysis & Insight

Section 1: Factors & Trends in the Marketing Environment
Section 2: Gathering relevant marketing information

Unit 3 - The Marketing Mix

Section 1: Elements of the Marketing Mix
Section 2: Adapting the Marketing Mix

CIM Module 2 – Planning Campaigns

Unit 1 - Campaign Process

Section 1: Planning a campaign
Section 2: Undertaking an Internal and External Situational Analysis

Unit 2 - Planning Campaigns in Action

Section 1: Developing a Successful Campaign Plan
Section 2: Implementing a Plan

Unit 3 - Campaign Success

Section 1: Benefits of Monitoring an Ongoing Campaign
Section 2: Undertaking a Post-campaign Evaluation

CIM Module 3 – Digital Marketing Techniques

Unit 1 - Digital Techniques

Section 1: Understanding Digital Marketing Tools & Techniques
Section 2: Assessing Different Applications of Digital Marketing

Unit 2 - Digital Enhancement

Section 1: Integrating Digital & Offline Marketing
Section 2: Enhancing Stakeholder Engagement

Unit 3 - Digital Management

Section 1: Developing a Digital Marketing Plan
Section 2: Applying & Adapting Digital Marketing Analysis

Who are our courses aimed at?

  • Those who want to acquire the mindset, the skills and the confidence that make good digital marketers so valuable.
  • Those in traditional marketing and want to up skill to digital.
  • Those who work alongside marketers and want to be able to understand their language. 
  • Those who have just graduated and want digital marketing skills to boost their career.
  • Business owners who want a digital strategy for their company.
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