Advanced Diploma in Digital Marketing
Introduction
If you have been working in a marketing role for some time, the CIM offer varying levels of professional marketing qualifications to become a successful and well-rounded marketer, confident in your ability to contribute to marketing campaigns and deliver real results for your organisation.
The Advanced Diploma in Digital Marketing incorporates the Level 4 Certificate in Professional Digital Marketing from CIM. Qualifications from CIM are world renowned. They are an Ofqual regulated provider and their qualifications are also accredited by the European Marketing Confederation.
The Level 4 Certificate in Professional Digital Marketing (equivalent to Level 6
QQI in Ireland) builds on your tactical marketing skills enabling you to
advance your marketing career and perform professionally at an operational
level within your current or next marketing function.
Course Content
The Advanced Diploma in Digital Marketing includes all the benefits of the standard diploma, the masterclasses
and the Pitch Club, and incorporates the Level 4 Certificate in Professional Digital Marketing (see content below)
from CIM. You must successfully complete the relevant assessments to be awarded the CIM certificate.
For those of you who want the opportunity to
gain the CIM qualification and learn from
industry experts.
70+ hours of learning
Delivered online, learn anytime
Tutor support for CIM assessment
Certificate in Advanced Digital Marketing from Learning Force
CIM Module 1 – Applied Marketing
Unit 1 - The Marketing Concept
Section 1: Contribution of Marketing to the Organisation
Section 2: Customer Behaviour
Unit 2 - Analysis & Insight
Section 1: Factors & Trends in the Marketing Environment
Section 2: Gathering relevant marketing information
Unit 3 - The Marketing Mix
Section 1: Elements of the Marketing Mix
Section 2: Adapting the Marketing Mix
CIM Module 2 – Planning Campaigns
Unit 1 - Campaign Process
Section 1: Planning a campaign
Section 2: Undertaking an Internal and External Situational Analysis
Unit 2 - Planning Campaigns in Action
Section 1: Developing a Successful Campaign Plan
Section 2: Implementing a Plan
Unit 3 - Campaign Success
Section 1: Benefits of Monitoring an Ongoing Campaign
Section 2: Undertaking a Post-campaign Evaluation
CIM Module 3 – Digital Marketing Techniques
Unit 1 - Digital Techniques
Section 1: Understanding Digital Marketing Tools & Techniques
Section 2: Assessing Different Applications of Digital Marketing
Unit 2 - Digital Enhancement
Section 1: Integrating Digital & Offline Marketing
Section 2: Enhancing Stakeholder Engagement
Unit 3 - Digital Management
Section 1: Developing a Digital Marketing Plan
Section 2: Applying & Adapting Digital Marketing Analysis
Who are our courses aimed at?
- Those who want to acquire the mindset, the skills and the confidence that make good digital marketers so valuable.
- Those in traditional marketing and want to up skill to digital.
- Those who work alongside marketers and want to be able to understand their language.
- Those who have just graduated and want digital marketing skills to boost their career.
- Business owners who want a digital strategy for their company.
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