Byte Sized Upskilling Workshops

Boosting your Digital Marketing

A workshop designed to help delegates to understand the fundamentals of digital marketing.

Webinar Description

We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to make an impact while improving the bottom line.

In this webinar, we will provide you with the latest tips, tools and insights to help you master your digital marketing strategy.

After the training, delegates will be able to apply digital marketing techniques that will attract potential customers, generate conversions and enhance brand awareness.

What will the Webinar cover?


Digital Marketing Channels

We will shares guidelines that can help you in your quest of identifying the best tools available to market your brand and business.


Digital Marketing Strategy

Discover the key components to crafting a winning digital marketing strategy.


Digital Marketing KPIs

We will help you set digital marketing KPIs to measure what really matters at the moment, in a way which all parties can agree on.

Who is the Webinar for?

This is an introduction-level webinar suitable for:

Marketing professionals
Brand managers
Public Relations professionals
Communications professionals
Digital marketing professionals
Customer service professionals

The Speakers


Taste 4 Success Skillnet

The Taste 4 Success Skillnet represents a significant, innovative and strategic collaboration between a growing number of member companies across a number of specific food and beverage sub-sectors, such as production, processing, artisan and services.

The Taste 4 Success Skillnet started out with a small group of 16 companies in 1999 based in the north west of Ireland, and since then it has grown its membership to over four hundred active members across a national base.

The network offers training programmes and to give support, impetus and trainee numbers in order to run cost effective and localised training for its members. To become a member of the network (free membership)  click here to find out more.



TrainedIn has been helping these very people during the COVID-19 Crisis by hosting webinars to connect them with potential clients.

In 2019, our founder, Sorcha Finucane, conceptualised the idea of TrainedIn. It’s mission? To make researching and booking training courses so much easier.

As TrainedIn was being built, Sorcha realised that she could use the technology to help with another subject she felt passionately about: enhancing sustainability for small businesses and freelancers.

TrainedIn launched in April 2020. Yes, right at the start of the Covid-19 lockdown. (The first one…!) Throughout the year, TrainedIn has been running free webinars to connect freelancers and small training businesses to potential clients. Our promise is always to match highly skilled professionals with the individuals and businesses looking for their services.


Niall Parfitt

Niall Parfitt, owner of his own digital marketing business and is a digital consultant with 18 years of experience in digital marketing having worked with a wide range of businesses from large organisations to SME’s including UTV, Ulster Bank and Queen’s University.

Niall is experienced in all areas of digital marketing, certified in Google Adwords, Google Analytics, Hubspot and Hootsuite and is a specialist in LinkedIn, Lead generation and B2B marketing. Niall holds a BA Business and Management and was awarded the Belfast Telegraph prize for Marketing.

Niall also holds a MSc in Organisation and Management from Queen’s University, Belfast and a professional diploma from the Chartered Institute of Marketing (CIM). He is also a HubSpot Partner and a member of the Chartered Institute of Marketing.

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