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A majority of businesses now have websites that showcase their products and services but how do you ensure ongoing customer engagement, lead generation and customer acquisition? This is where an inbound strategy comes in. Our Inbound Sales and Marketing training has been designed to help delegates to understand the fundamentals of implementing an Inbound Marketing strategy. After the training delegates will be able to apply inbound marketing techniques that will attract potential customers and to increase conversions.


Introduction to Inbound Marketing

A discussion around inbound marketing and how to generate and nurture leads for your customers.
Understanding your customers – Customer Personas
Keyword research

The Stages of the Inbound Marketing Funnel

Attracting, Converting, Closing and Delighting customers.
An overview of challenges for businesses at each stage of the inbound marketing funnel.
Inbound Methodology – The techniques used to attract, convert, close and delight customers.

Inbound Marketing Tools

Attracting Customers – SEO, Blogging, Websites, Social Media and Ads
Converting Customers – Calls to Action, Effective landing pages, Forms.
Nurturing and closing leads – marketing automation, Customer relationship management systems, creating contact details and Lead scoring
Delighting Customers – Smart Content, Email Automation, Reporting and Analytics, Surveys


Niall Parfitt is a marketing professional with over 20 years experience of working with large organisations to SMEs. Niall runs his own inbound marketing agency, Atlanticus Digital and is experienced in all areas of digital marketing including marketing strategies, Social Media, Web and email marketing. Niall also facilitates workshops and webinars across all of Ireland training on all aspects of inbound marketing.

Atlanticus Digital is a Gold HubSpot Agency partner in Ireland working with companies all over Europe and the US.

Niall has over 30 certifications in HubSpot, Google Analytics and has recently become Asana Pro certified and a Canva Affiliate. He is also a Fellow of the Chartered Institute of Marketing. Niall is a Board Member for Headliners Charity that helps to empower young, disadvantaged people and the Halifax Foundation Northern Ireland.
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