INTRODUCTION TO DIGITAL MARKETING
For ITAA Members
🕒 20th May 2021 – 10:00 AM 📍 Online
Training Aim
To help delegates to understand the fundamentals of digital marketing.
To help delegates to understand the fundamentals of digital marketing.
Course Objectives
After the training delegates will be able to apply digital marketing techniques that will attract potential customers, generate conversions and enhance brand awareness.
After the training delegates will be able to apply digital marketing techniques that will attract potential customers, generate conversions and enhance brand awareness.
To help delegates to understand the fundamentals of email marketing.
After the training, delegates will be able to apply email marketing techniques that will attract potential customers and to increase conversions.
Course Outline
- What is digital marketing?
- The Online Customer Journey
- Digital Marketing Channels
- Digital Copywriting
- Measuring Performance
- Setting Objectives
- Search Engine Optimisation
- Video Marketing
- Determining Digital Marketing KPIs
- How to write a digital marketing plan
-
Implement Digital Marketing strategies
- What is Email Marketing?
- How Email Marketing Fits into an inbound Marketing Strategy
- Email Structure to Gain Responses
Register for the Workshop Today
Discover the latest tips, tools and insights to help you master your digital marketing strategy!
